Work and insights
Real projects, measurable results, and lessons learned along the way. See what we've built and how we think about solving complex problems.
Selected projects
SmartResilience
Building clarity and confidence for a growing climate-tech team
When SmartResilience began scaling, the CEO faced growing complexity across operations and delivery. We designed and ran workshops to map the customer journey, uncover team blind spots, and align execution around shared priorities. We also helped structure operations in Notion, supported recruiting, RFPs, and grants, and acted as a second brain to the founder — providing perspective, guidance, and steady decision support.
Outcome: Lowered stress, clearer focus, stronger team ownership, and faster progress toward deals and funding opportunities.
Tengella
Turning complex municipal requirements into a growth opportunity
Tengella, a SaaS platform for scheduling and time reporting in the cleaning and facility management sector, identified a major opportunity with municipalities — but the requirements were too complex to act on. With unclear scope, shifting needs, and no delivery plan, communication had stalled. We helped the team consolidate all requirements into a prototype that made the opportunity tangible, enabling real customer validation and early commitment. This approach brought focus, clarity, and predictable delivery.
Outcome: A validated solution that unlocked a 15× ROI opportunity and renewed customer confidence.
PhoneCases3D
Driving execution and focus in a scaling e-commerce business
As interim COO, we helped the PhoneCases3D team move from chaos to focus — simplifying priorities, introducing operational rhythm, and migrating their platform to Shopify. Working side by side with the founders, we brought clarity to tough decisions and provided an experienced counterpart who understood their challenges and what it takes to scale.
Outcome: Streamlined operations, improved delivery speed, and clear priorities that supported sustained growth.
Tribaldata
Co-founding and scaling an AI-powered SaaS platform
As co-founders, we built Tribaldata from concept to market — an AI-driven marketing co-pilot helping brands use data to power growth. The work spanned product vision, architecture, and attracted customers across Europe and the U.S., 40k+ end-users, and €1.7M in funding.
Outcome: A scalable platform and organization built around customer value and long-term growth.
Insights & Writing
Thoughts on building products, scaling operations, and lessons learned from working with ambitious companies.